Go to content
UR Home

Social Engagement and Customer Profitability in Online Customer Networks

URN to cite this document:
urn:nbn:de:bvb:355-epub-340704
DOI to cite this document:
10.5283/epub.34070
Klier, Julia ; Klier, Mathias ; Lindner, Georg
[img]
Preview
PDF
(379kB)
Date of publication of this fulltext: 18 Jul 2016 10:40


Abstract

The rapid growth of the Internet has led to a revolution in the relationship between customers and companies. After the first experiences on social media platforms, companies started hosting their own online customer networks where formerly passive consuming customers are able to connect, share, and cooperate with each other and the company. This social engagement of customers is generally ...

plus


Owner only: item control page
  1. Homepage UR

University Library

Publication Server

Contact:

Publishing: oa@ur.de

Dissertations: dissertationen@ur.de

Research data: daten@ur.de

Contact persons