Social Engagement and Customer Profitability in Online Customer Networks

URN to cite this document:: urn:nbn:de:bvb:355-epub-340704
DOI to cite this document:: 10.5283/epub.34070

Klier, Julia ; Klier, Mathias ; Lindner, Georg

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Date of publication of this fulltext: 18 Jul 2016 10:40

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Item type:	Conference or workshop item (Paper)
Page Range:	pp. 1-8
Date:	June 2016
Additional Information (public):	Proceedings of the 24th European Conference on Information Systems (ECIS), Istanbul, Turkey, June 12-15, 2016 (pp. 1-15). Research Papers
Institutions:	Business, Economics and Information Systems > Institut für Wirtschaftsinformatik Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Keywords:	Online Customer Network, Social Engagement, Customer Profitability, Social Network Analysis
Dewey Decimal Classification:	300 Social sciences > 330 Economics
Status:	Published
Refereed:	Yes, this version has been refereed
Created at the University of Regensburg:	Yes
Item ID:	34070

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Abstract

The rapid growth of the Internet has led to a revolution in the relationship between customers and companies. After the first experiences on social media platforms, companies started hosting their own online customer networks where formerly passive consuming customers are able to connect, share, and cooperate with each other and the company. This social engagement of customers is generally ...

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