Klier, Julia, Klier, Mathias and Lindner, Georg (2016) Social Engagement and Customer Profitability in Online Customer Networks. In: European Conference on Information Systems (ECIS), June 12-15, 2016, Istanbul, Turkey.
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Other URL: https://aisel.aisnet.org/ecis2016_rp/69
Abstract
The rapid growth of the Internet has led to a revolution in the relationship between customers and companies. After the first experiences on social media platforms, companies started hosting their own online customer networks where formerly passive consuming customers are able to connect, share, and cooperate with each other and the company. This social engagement of customers is generally ...
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| Item type: | Conference or workshop item (Paper) |
|---|---|
| Date: | June 2016 |
| Additional Information (public): | Proceedings of the 24th European Conference on Information Systems (ECIS), Istanbul, Turkey, June 12-15, 2016 (pp. 1-15). Research Papers |
| Institutions: | Business, Economics and Information Systems > Institut für Wirtschaftsinformatik Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich) |
| Keywords: | Online Customer Network, Social Engagement, Customer Profitability, Social Network Analysis |
| Dewey Decimal Classification: | 300 Social sciences > 330 Economics |
| Status: | Published |
| Refereed: | Yes, this version has been refereed |
| Created at the University of Regensburg: | Yes |
| Item ID: | 34070 |
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