We investigate submicron ferromagnetic PdNi thin-film strips intended as contact electrodes for carbon nanotube-based spintronic devices. The magnetic anisotropy and micromagnetic structure are measured as function of temperature. Contrary to the expectation from shape anisotropy, magnetic hysteresis measurements of Pd0.3Ni0.7 on arrays containing strips of various width point towards a magnetically easy axis in the sample plane, but transversal to the strip direction. Anisotropic magnetoresistance measured on individual Pd0.3Ni0.7 contact strips and magnetic force microscopy images substantiate that conclusion. (C) 2013 American Institute of Physics. [http://dx.doi.org/10.1063/1.4775799]