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Datenqualität als Erfolgsfaktor im Business Analytics

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Heinrich, Bernd ; Klier, Mathias
Date of publication of this fulltext: 02 Dec 2016 07:30


“Garbage In, Garbage Out“ – this especially holds true for the fields of Business Analytics and data-driven decision support. Against this background, in this article we propose a probabilitybased metric to assess the currency of data. We demonstrate the application of the metric as well as its practical benefit using the case of a major German car manufacturer.

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