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Datenqualität als Erfolgsfaktor im Business Analytics

URN to cite this document:
urn:nbn:de:bvb:355-epub-349229
DOI to cite this document:
10.5283/epub.34922
Heinrich, Bernd ; Klier, Mathias
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Date of publication of this fulltext: 02 Dec 2016 07:30


Abstract

“Garbage In, Garbage Out“ – this especially holds true for the fields of Business Analytics and data-driven decision support. Against this background, in this article we propose a probabilitybased metric to assess the currency of data. We demonstrate the application of the metric as well as its practical benefit using the case of a major German car manufacturer.


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