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Using Sessions from Clickstream Data Analysis to Uncover
Different Types of Twitter Behaviour

URN to cite this document:
Meier, Florian ; Aigner, Johannes ; Elsweiler, David
Date of publication of this fulltext: 16 Mar 2017 11:43


While much is known about how Twitter is used for specific tasks or by particular groups of users, we understand surprisingly little about how the service is used generally on a daily basis. To learn more about general Twitter behaviour we perform a cluster analysis on a rich set of longitudinal interaction log data describing interactions 44 users had with the Twitter website over a 5 month period. We report on and interpret 5 clusters representing common usage patterns with the service.

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