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"What does the customer want to tell us?" - An automated classification approach for social media posts at SMEs.

Schwaiger, Josef Michael, Lang, Markus, Johannsen, Florian and Leist, Susanne (2017) "What does the customer want to tell us?" - An automated classification approach for social media posts at SMEs. In: 25th European Conference on Informations Systems (ECIS), June 5-10, 2017, Guimaraes/Portugal.

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Date of publication of this fulltext: 12 Jul 2017 07:45

Other URL: http://aisel.aisnet.org/ecis2017_rp/130


Abstract

Social media posts created by customers capture a lot of business relevant information for decision-makers, e.g., current consumer expectations on products and services. For that purpose, the social media posts need to be analyzed thoroughly. In this respect, a topic-related classification facilitates managerial decision-making because business-relevant topics, social media users discuss about, ...

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Item type:Conference or workshop item (Paper)
Date:June 2017
Additional Information (public):Research Papers
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik III - Business Engineering (Prof. Dr. Susanne Leist)
Keywords:Social Media, Classification, Small and Medium-Sized Enterprise
Dewey Decimal Classification:000 Computer science, information & general works > 004 Computer science
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:35892
Owner only: item control page

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