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- URN to cite this document:
- urn:nbn:de:bvb:355-epub-360128
- DOI to cite this document:
- 10.5283/epub.36012
Alternative links to fulltext:Publisher
Abstract
The digital transformation leads to an enormous change in the customer-firm relationship. Recently launched firm-sponsored online customer networks enable customers to actively interact with the company and other customers in form of social engagement activities like asking and answering questions or receiving feedback. Despite the increasing importance of online customer networks, existing ...

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