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The analysis of customer density, tenant placement and coupling inside a shopping centre with GIS

Hirsch, Jens ; Segerer, Matthias ; Klein, Kurt ; Wiegelmann, Thomas



Abstract

The spatial arrangement of tenants is currently one of the main topics in shopping centre research. This paper shows how a Geographic Information System (GIS) can be used to analyse the tenant structure. Given the recommendations in the literature, the analysis may help to improve the situation within a certain shopping centre. Therefore, we introduce the variable clumping method and kernel ...

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