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An attempt to design and model activities for student retention

Zellner, Gregor ; Helfert, Markus Soliman, Khalid S. , eds.



Abstract

Customer retention is an important and frequent topic within marketing activities and research. Concepts are commonly used in private enterprises. However, it is only recently that Universities started to apply these concepts. In this regard, the increasing competition among Universities and the pressure to offer profitable courses increased the importance of student retention even further. In ...

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