Startseite UR

An attempt to design and model activities for student retention

Zellner, Gregor ; Helfert, Markus



Zusammenfassung

Customer retention is an important and frequent topic within marketing activities and research. Concepts are commonly used in private enterprises. However, it is only recently that Universities started to apply these concepts. In this regard, the increasing competition among Universities and the pressure to offer profitable courses increased the importance of student retention even further. In ...

plus


Nur für Besitzer und Autoren: Kontrollseite des Eintrags
  1. Universität

Universitätsbibliothek

Publikationsserver

Kontakt:

Publizieren: oa@ur.de
0941 943 -4239 oder -69394

Dissertationen: dissertationen@ur.de
0941 943 -3904

Forschungsdaten: datahub@ur.de
0941 943 -5707

Ansprechpartner