Multi-category purchase incidences with marketing cross effects
Article
Hruschka, Harald (2017) Multi-category purchase incidences with marketing cross effects. Review of Managerial Science 11 (2), pp. 443-469.Alternative links to fulltext
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| Item type | Article | ||||
| Journal or Publication Title | Review of Managerial Science | ||||
| Publisher | SPRINGER HEIDELBERG | ||||
| Place of Publication | HEIDELBERG | ||||
| Volume | 11 | ||||
| Number of Issue or Book Chapter | 2 | ||||
| Page Range | pp. 443-469 | ||||
| Date | 2017 | ||||
| Date of publication | 20 Mar 2019 12:48 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Marketing (Prof. Dr. Harald Hruschka) | ||||
| Identification Number |
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| Keywords | CHOICE; MODEL; LOYALTY; BASKET; Retailing; Marketing; Cross effects; Multi-category purchases; Multivariate probit | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 38675 |
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