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Upright versus upside-down faces: How interface attractiveness varies with orientation

URN to cite this document:
urn:nbn:de:bvb:355-epub-41521
Bäuml, Karl-Heinz
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Date of publication of this fulltext: 05 Aug 2009 13:46


Abstract

A choice experiment is reported in which all pairs and triples of faces from a set of eight moderately attractive faces were presented, both upright and upside down, to 103 subjects. In each orientation, the subjects had to select the face that appeared more (pairs) or most (triples) attractive to them. For each orientation, the preference probabilities that arose from the pair and triple ...

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