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- URN zum Zitieren dieses Dokuments:
- urn:nbn:de:bvb:355-epub-416473
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.41647
Zusammenfassung
As webstores usually face the issue of low conversion rates, finding ways to effectively increase them is of special interest to researchers and practitioners alike. However, to the best of our knowledge, no one has yet empirically investigated the usefulness of various in-webstore marketing tools like coupons or different types of product recommendations. By analysing clickstream data for a shoe ...
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