| License: Creative Commons Attribution 4.0 PDF - Published Version (342kB) |
- URN to cite this document:
- urn:nbn:de:bvb:355-epub-416473
- DOI to cite this document:
- 10.5283/epub.41647
Abstract
As webstores usually face the issue of low conversion rates, finding ways to effectively increase them is of special interest to researchers and practitioners alike. However, to the best of our knowledge, no one has yet empirically investigated the usefulness of various in-webstore marketing tools like coupons or different types of product recommendations. By analysing clickstream data for a shoe ...
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