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Investigating the Interplay Between Searchers’ Privacy Concerns and Their Search Behavior

Zimmerman, Steven ; Thorpe, Alistair ; Fox, Chris ; Kruschwitz, Udo



Abstract

Privacy concerns are becoming a dominant focus in search applications, thus there is a growing need to understand implications of efforts to address these concerns. Our research investigates a search system with privacy warning labels, an approach inspired by decision making research on food nutrition labels. This approach is designed to alert users to potential privacy threats in their search ...

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