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Schmidt, Thomas ; Wittmann, Vera ; Wolff, Christian

The Influence of Participants' Personality on Quantitative and Qualitative Metrics in Usability Testing

Schmidt, Thomas, Wittmann, Vera and Wolff, Christian (2019) The Influence of Participants' Personality on Quantitative and Qualitative Metrics in Usability Testing. In: Alt, Florian and Bulling, Andreas and Döring, Tanja, (eds.) MuC'19: Proceedings of Mensch und Computer 2019. Association for Computing Machinery, New York, NY, USA, pp. 115-126. ISBN 9781450371988.

Date of publication of this fulltext: 07 Aug 2020 04:55
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Abstract

We present the results of a usability study with 35 participants investigating the influence of personality on various metrics used in usability engineering. We conduct a task based usability test with a website integrating tasks of various difficulty and measure performance metrics like task completion rate and time on task. We also use standard questionnaire based usability metrics like the ...

We present the results of a usability study with 35 participants investigating the influence of personality on various metrics used in usability engineering. We conduct a task based usability test with a website integrating tasks of various difficulty and measure performance metrics like task completion rate and time on task. We also use standard questionnaire based usability metrics like the System Usability Scale. Furthermore, we gather qualitative data via open-ended questions and count the number of words as well as the mentions of positive and negative aspects. We measure personality using the well-known big five model, also often referred to as OCEAN model (openness, conscientiousness, extraversion, agreeableness, neuroticism) and three basic needs (need for influence and power, need for recognition and performance, need for security and tranquility). We analyze the relationship between personality and usability metrics via correlations and regression models. We identify multiple significant results and show that in our study the personality correlated with some of the usability metrics we inspected. Extraversion and the need for influence and power show the most and strongest correlations. Furthermore, we also show that regression models based on personality traits can explain up to 37% of the variance in usability metrics. The results have implications for the improvement of the selection process of usability test participants as well as for the interpretation of test results. We discuss these implications and give an outlook on further research in this area.



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Details

Item typeBook section
ISBN9781450371988
Title of Book:MuC'19: Proceedings of Mensch und Computer 2019
Publisher:Association for Computing Machinery
Place of Publication:New York, NY, USA
Page Range:pp. 115-126
DateSeptember 2019
InstitutionsLanguages and Literatures > Institut für Information und Medien, Sprache und Kultur (I:IMSK) > Lehrstuhl für Medieninformatik (Prof. Dr. Christian Wolff)
Informatics and Data Science > Department Human-Centered Computing > Lehrstuhl für Medieninformatik (Prof. Dr. Christian Wolff)
Identification Number
ValueType
10.1145/3340764.3340787DOI
KeywordsUsability Engineering, Personality, Big Five, OCEAN, Usability, Usability Testing, Participant Selection, Extraversion
Dewey Decimal Classification000 Computer science, information & general works > 004 Computer science
000 Computer science, information & general works > 020 Library & information sciences
100 Philosophy & psychology > 150 Psychology
StatusPublished
RefereedYes, this version has been refereed
Created at the University of RegensburgYes
URN of the UB Regensburgurn:nbn:de:bvb:355-epub-435883
Item ID43588

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