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Identifying Sentiment Influences Provoked by Context Factors – Results from a Data Analytics Procedure Performed on Tweets

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Konadl, Daniel ; Wörner, Janik ; Leist, Susanne
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Date of publication of this fulltext: 07 Jan 2021 06:48


Context factors have lasting impacts on people’s sentiments. Exploring impacts that different contexts have on sentiments can be crucial for managing the increasing number of communications companies nowadays maintain with customers via social media channels. To help companies prevent impacts of neg-ative word of mouth, we provide an overview about sentiment-influential contexts for tweets as one ...


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