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Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models

URN to cite this document:
urn:nbn:de:bvb:355-opus-4636
Hruschka, Harald
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Date of publication of this fulltext: 16 Feb 2005 13:47


Abstract

So far studies estimating sales response functions on the basis of store-specific data either consider heterogeneity or functional flexibility. That is why in this contribution a model is developed possessing both these features. It is a multilayer perceptron with store-specific coefficients which is specified in a hierarchical Bayesian framework. An appropriate Markov Chain Monte Carlo ...

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