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Greater effort increases perceived value in an invertebrate.

Czaczkes, Tomer J. ; Brandstetter, Birgit ; di Stefano, Isabella ; Heinze, Jürgen



Abstract

Expending effort is generally considered to be undesirable. However, both humans and vertebrates will work for a reward they could also get for free. Moreover, cues associated with high-effort rewards are preferred to low-effort associated cues. Many explanations for these counterintuitive findings have been suggested, including cognitive dissonance (self-justification) or a greater contrast in ...

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