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Labeling effect in insects: Cue associations influence perceived food value in ants (Lasius niger).

Wendt, Stephanie ; Czaczkes, Tomer J.



Abstract

Humans usually assess options not in terms of absolute value, but relative to reference points. The framing of alternatives can strongly affect human decision-making, leading to different choices depending on the context within which options are presented. Similar reference-point effects have been recently reported in ants, in which foragers show contrast effects: Ants overvalue a medium-quality ...

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