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On the Roles of Stereotype Activation and Application in Diminishing Implicit Bias

Rivers, Andrew M. ; Sherman, Jeffrey W. ; Rees, Heather R. ; Reichardt, Regina ; Klauer, Karl C.


Stereotypes can influence social perception in undesirable ways. However, activated stereotypes are not always applied in judgments. The present research investigated how stereotype activation and application processes impact social judgments as a function of available resources for control over stereotypes. Specifically, we varied the time available to intervene in the stereotyping process and ...


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