A promising advancement of conventional head-up displays in vehicles is the implementation of augmented reality. By projecting the content onto the vehicle's windshield, information can be displayed in a contact analogue way in the real world. Two major challenges for concept developers are to reduce masking caused by augmented reality content and to create concepts that are suitable for the limited field of view. To approach these challenges, we designed two contact analogue navigation concepts and evaluated them in a field study with a prototype car that contained a complete AR HUD testing environment. The subjects were experts in interaction design, AR, HUD and sales. First results of the experts' suggestions for improvements are given in this extended abstract.