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- URN zum Zitieren dieses Dokuments:
- urn:nbn:de:bvb:355-epub-523666
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.52366
Alternative Links zum Volltext:DOI
Zusammenfassung
Abstract The use of marketing and sales control mechanisms is a core management activity for multinational corporations. However, research on controlling marketing and sales of international subsidiaries is scarce. In particular, the influence of a firm’s economic and cultural environment on different control mechanisms has not been thoroughly examined yet. In attempting to fill these gaps, we ...
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