Automated identification of different lead users regarding the innovation process

URN to cite this document:: urn:nbn:de:bvb:355-epub-527021
DOI to cite this document:: 10.5283/epub.52702

Schmid, Isabel

; Wörner, Janik ; Leist, Susanne

License: Creative Commons Attribution 4.0
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Date of publication of this fulltext: 02 Aug 2022 12:19

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Abstract

Lead users are often established in an organizational innovation process to attenuate the difficulties a company faces, such as high costs or the obscurity of customers' needs. But to benefit from these lead users a major challenge is to characterize and identify them especially in the fast-moving world of social media. Therefore, we aim to design a tool to identify lead users automatically for ...