Investigating the Influence of Featured Snippets on User Attitudes

DOI zum Zitieren dieses Dokuments:: 10.5283/epub.53516

Bink, Markus ; Schwarz, Sebastian ; Draws, Tim ; Elsweiler, David

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Veröffentlichungsdatum dieses Volltextes: 11 Jan 2023 07:38

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Zusammenfassung

Featured snippets that attempt to satisfy users’ information needs directly on top of the first search engine results page (SERP) have been shown to strongly impact users’ post-search attitudes and beliefs. In the context of debated but scientifically answerable topics, recent research has demonstrated that users tend to trust featured snippets to such an extent that they may reverse their ...