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Long-term Sequential and Temporal Dynamics in Online Consumer Ratings

DOI to cite this document:
10.5283/epub.54351
Heinrich, Bernd ; Hollnberger, Theresa ; Hopf, Marcus ; Schiller, Alexander
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Date of publication of this fulltext: 12 Jun 2023 08:52


Abstract

Online consumer ratings provide important feedback for businesses and yield essential purchase information for consumers. Extant literature has recognized the importance of sequential and temporal dynamics of consumer ratings, but has shed light upon short-term dynamics (e.g., an initial decreasing rating trend) and lacks analyses of long-term dynamics. Existing findings thus cannot explain these ...

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