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MANTRA: A Topic Modeling-Based Tool to Support Automated Trend Analysis on Unstructured Social Media Data

DOI to cite this document:
Wörner, Janik ; Konadl, Daniel ; Leist, Susanne ; Schmid, Isabel
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Date of publication of this fulltext: 20 Nov 2023 09:37


The early identification of new and auspicious ideas leads to competitive advantages for companies. Thereby, topic modeling can serve as an effective analytical approach for the automated investigation of trends from unstructured social media data. However, existing trend analysis tools do not meet the requirements regarding (a) Product Development, (b) Customer Behavior Analysis, and (c) ...


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