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If It Concerns Me: An Experimental Investigation of the Influence of Psychological Distance on the Acceptance of Autonomous Shuttle Buses
Schandl, Franziska, Lermer, Eva
and Hudecek, Matthias F. C.
(2024)
If It Concerns Me: An Experimental Investigation of the Influence of Psychological Distance on the Acceptance of Autonomous Shuttle Buses.
Collabra: Psychology 10 (1).
Date of publication of this fulltext: 25 Jun 2024 14:38
Article
DOI to cite this document: 10.5283/epub.58525
Abstract
Autonomous vehicles (AVs) will revolutionize our everyday mobility in the future. However, the prerequisite for this is that the technology is accepted by the population. Currently, AVs are still difficult to grasp for many people, i.e., the topic of autonomous driving is psychologically distant. In other contexts, it has been shown that this psychological distance or proximity can be used to ...
Autonomous vehicles (AVs) will revolutionize our everyday mobility in the future. However, the prerequisite for this is that the technology is accepted by the population. Currently, AVs are still difficult to grasp for many people, i.e., the topic of autonomous driving is psychologically distant. In other contexts, it has been shown that this psychological distance or proximity can be used to influence product perception. However, the influence of psychological distance has never been investigated in the AV context. To address this research gap, we investigated the impact of psychological distance on the intention to use (ITU) AVs. We manipulated psychological distance in a 2x2x2 scenario-based experiment (N = 2114) on two different dimensions and additionally varied driving modality for comparison purposes: subjects either imagined themselves or an average person (social distance) using either a traditional or autonomous bus (driving modality) either today or in ten years (temporal distance). Our results showed a main effect of driving modality and social distance, with higher ITU for AVs and the average person. Temporal distance interacted with social distance to affect ITU. Interestingly, psychological distance also affected ITU for traditional buses with a similar interaction pattern. Thus, our study suggests that psychological distance affects the ITU of buses in general rather than AV technology. Providers can benefit from framing AVs as temporally close and providing as concrete, detailed information as possible. Future research should examine the underlying mechanisms (e.g., a shift in bus use priorities) that can explain why social distance plays an important role, particularly in future scenarios.
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| Item type | Article | ||||
| Journal or Publication Title | Collabra: Psychology | ||||
| Publisher: | University of California Press | ||||
|---|---|---|---|---|---|
| Open Access Type: | Gold (with APC) | ||||
| Volume: | 10 | ||||
| Number of Issue or Book Chapter: | 1 | ||||
| Date | 13 June 2024 | ||||
| Institutions | Human Sciences > Institut für Psychologie > Lehrstuhl für Psychologie V (Sozial-, Arbeits- und Organisationspsychologie) - Prof. Dr. Peter Fischer Human Sciences > Institut für Psychologie > Lehrstuhl für Psychologie VII (Medizinische Psychologie, Psychologische Diagnostik und Methodenlehre) - Prof. Dr. Brigitte Kudielka | ||||
| Identification Number |
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| Keywords | autonomous driving, artificial intelligence, technology acceptance, psychological distance, autonomous vehicle acceptance, construal level theory | ||||
| Dewey Decimal Classification | 100 Philosophy & psychology > 150 Psychology | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| URN of the UB Regensburg | urn:nbn:de:bvb:355-epub-585253 | ||||
| Item ID | 58525 |
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