Marketing Planning in Young Entrepreneurial Companies
Article
Dowling, Michael and Sager, Bernadette (2009) Marketing Planning in Young Entrepreneurial Companies. International Journal of Entrepreneurial Venturing 1 (1), pp. 88-107.Alternative links to fulltext
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Details
| Item type | Article | ||||
| Journal or Publication Title | International Journal of Entrepreneurial Venturing | ||||
| Publisher | Inderscience Publishers | ||||
| Volume | 1 | ||||
| Number of Issue or Book Chapter | 1 | ||||
| Page Range | pp. 88-107 | ||||
| Date | 2009 | ||||
| Date of publication | 05 Aug 2009 13:52 | ||||
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling) | ||||
| Identification Number |
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| Keywords | strategic marketing planning; SMP; entrepreneurship; opportunity | ||||
| Dewey Decimal Classification | 300 Social sciences > 330 Economics 000 Computer science, information & general works > 050 General serials & their indexes | ||||
| Status | Published | ||||
| Refereed | Yes, this version has been refereed | ||||
| Created at the University of Regensburg | Yes | ||||
| Item ID | 6608 |
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