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Marketing Planning in Young Entrepreneurial Companies

Dowling, Michael and Sager, Bernadette (2009) Marketing Planning in Young Entrepreneurial Companies. International Journal of Entrepreneurial Venturing 1 (1), pp. 88-107.

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Item type:Article
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling)
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Keywords:strategic marketing planning; SMP; entrepreneurship; opportunity
Dewey Decimal Classification:300 Social sciences > 330 Economics
000 Computer science, information & general works > 050 General serials & their indexes
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:6608
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