New Product Development: The Benetton Group
Book section
Lechner, Christian and Dowling, Michael (1999) New Product Development: The Benetton Group. In: Zentes, Joachim and Swoboda, Bernhard, (eds.) Fallstudien zum Internationalen Management. Gabler, Wiesbaden. ISBN 3-409-11513-7.Involved Institutions
Details
| Item type | Book section |
| ISBN | 3-409-11513-7 |
| Title of Book | Fallstudien zum Internationalen Management |
| Publisher | Gabler |
| Place of Publication | Wiesbaden |
| Date | 1999 |
| Date of publication | 05 Aug 2009 13:53 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | No, this document will not be refereed |
| Created at the University of Regensburg | Yes |
| Item ID | 7096 |
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