Initial Ratings Shape the Future: Long-Term Effects in Online Consumer Ratings

URN to cite this document:: urn:nbn:de:bvb:355-epub-770171
DOI to cite this document:: 10.5283/epub.77017

Heinrich, Bernd ; Schiller, Alexander ; Weinfurtner, Lucas

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Date of publication of this fulltext: 02 Jul 2025 08:54

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Item type:	Conference or workshop item (Paper)
Open Access Type:	Individuel Contract
Date:	June 2025
Institutions:	Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich) Informatics and Data Science > Department Information Systems > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Keywords:	Online consumer ratings, bandwagon effect, differentiation effect, initial ratings, long-term perspective
Dewey Decimal Classification:	000 Computer science, information & general works > 004 Computer science 300 Social sciences > 330 Economics
Status:	Published
Refereed:	Yes, this version has been refereed
Created at the University of Regensburg:	Yes
Item ID:	77017

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Abstract

Online consumer ratings provide essential information to users and valuable feedback to businesses. Especially a long-term perspective of an item’s ratings (e.g., covering several years) is highly relevant as it is expected to give a robust view of the item’s true quality, strongly influencing purchasing decisions, sales and pricing. While users should follow their own quality perception, ...