Lobster: 100 Days of Growth
Lehrmaterial
Schmid, Yvonne
und Lukesch, Maximilian
(2025)
Lobster: 100 Days of Growth.
[Fall]
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| Dokumentenart | Lehrmaterial (Fall) |
| Open Access Art | Kein Open Access |
| Zweck der Übung: | This case can be used in business administration courses (in master of business administration programs) with a focus on strategic management, technology management/operations, and change management/execution. Students should know general strategic/change management tools, have basic knowledge of/be open to software technology topics, and understand general organizational structures. The optimal class size is 20–50; larger groups can be accommodated by using group work or other activating tools during discussion. Working through the case gives students the opportunity to do the following: Conduct a comprehensive analysis of a company’s market environment and competitive positioning to identify opportunities and challenges. Evaluate an organization’s internal strengths and weaknesses, with a particular focus on its sales and customer management strategies. Develop strategic options based on insights from market and organizational analyses to support business growth objectives. Select and justify a strategic course of action based on relevant metrics/key performance indicators (KPIs), focusing on effective implementation and change management strategies. Design an actionable 100-day plan including timeline, responsibilities, and targets that incorporate organizational structure, customer management, and communication for successful strategy execution, while balancing investor expectations and managerial reality. |
|---|---|
| Datum | 11 November 2025 |
| Veröffentlichungsdatum | 19 Nov 2025 07:41 |
| Institutionen | Wirtschaftswissenschaften > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling) |
| Dewey-Dezimal-Klassifikation | 300 Sozialwissenschaften > 330 Wirtschaft |
| Status | Veröffentlicht |
| Begutachtet | Ja, diese Version wurde begutachtet |
| An der Universität Regensburg entstanden | Zum Teil |
| Dokumenten-ID | 78165 |
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