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Lobster: 100 Days of Growth
Schmid, Yvonne
and Lukesch, Maximilian
(2025)
Lobster: 100 Days of Growth.
[Case]
Date of publication of this fulltext: 19 Nov 2025 07:41
Teaching resource
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| Item type | Teaching resource (Case) |
| Open Access Type: | No Open Access |
|---|---|
| Task Purpose: | This case can be used in business administration courses (in master of business administration programs) with a focus on strategic management, technology management/operations, and change management/execution. Students should know general strategic/change management tools, have basic knowledge of/be open to software technology topics, and understand general organizational structures. The optimal class size is 20–50; larger groups can be accommodated by using group work or other activating tools during discussion. Working through the case gives students the opportunity to do the following: Conduct a comprehensive analysis of a company’s market environment and competitive positioning to identify opportunities and challenges. Evaluate an organization’s internal strengths and weaknesses, with a particular focus on its sales and customer management strategies. Develop strategic options based on insights from market and organizational analyses to support business growth objectives. Select and justify a strategic course of action based on relevant metrics/key performance indicators (KPIs), focusing on effective implementation and change management strategies. Design an actionable 100-day plan including timeline, responsibilities, and targets that incorporate organizational structure, customer management, and communication for successful strategy execution, while balancing investor expectations and managerial reality. |
| Date | 11 November 2025 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling) |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Partially |
| Item ID | 78165 |
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