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- URN zum Zitieren dieses Dokuments:
- urn:nbn:de:bvb:355-epub-786068
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.78606
Zusammenfassung
We investigate the behavior of stocks after the launch of Netflix’s scandal documentaries on the corresponding firms. We document a significant fall in prices after the release of the documentaries that is not reversed in the weeks following their launch, resulting in an average cumulative abnormal return of −15.34% three months after the event day. We also find a significant increase in stocks’ ...
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