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Analyzing purchase incidence and brand choice by multi-state hazard models

Hamerle, Alfred, Hruschka, Harald and Stoiber, Helmut (1998) Analyzing purchase incidence and brand choice by multi-state hazard models. OR-Spektrum 20 (1), pp. 55-63.

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After introducing the main topic of this paper (the study of purchase incidence and brand choice decisions) we explain basic concepts of hazard models and describe the probability distributions considered in the empirical study presented later. After a review of pure purchase incidence (product category) models as well as integrated models that include brand choice as well, we specify and discuss ...


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Item type:Article
Date:February 1998
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Entpflichtete oder im Ruhestand befindliche Professoren > Lehrstuhl für Statistik (Prof. Dr. Alfred Hamerle)
Interdisciplinary Subject Network:Immobilien- und Kapitalmärkte
Identification Number:
Keywords:Brand choice - duration analysis - hazard models - purchase incidence - stochastic models of buyer behavior
Dewey Decimal Classification:300 Social sciences > 330 Economics
300 Social sciences > 310 General statistics
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:8375
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