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Analyzing purchase incidence and brand choice by multi-state hazard models

Hamerle, Alfred ; Hruschka, Harald ; Stoiber, Helmut



Abstract

After introducing the main topic of this paper (the study of purchase incidence and brand choice decisions) we explain basic concepts of hazard models and describe the probability distributions considered in the empirical study presented later. After a review of pure purchase incidence (product category) models as well as integrated models that include brand choice as well, we specify and discuss ...

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