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Jump to: 2014 | 2013
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Helm, Roland and Gritsch, Stephanie (2014) Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets. International Business Review 23, pp. 418-428. Fulltext not available.


Helm, Roland and Gritsch, Stephanie (2013) Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 474, Working Paper.

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