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Publications by Gritsch, Stephanie

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Jump to: 2014 | 2013
Number of items: 2.

2014

Helm, Roland and Gritsch, Stephanie (2014) Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets. International Business Review 23, pp. 418-428. Fulltext not available.

2013

Helm, Roland and Gritsch, Stephanie (2013) Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 474, Working Paper.

This list was generated on Thu Sep 19 18:47:56 2019 CEST.
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