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Beyond mean estimates of price and promotional effects in scanner-panel sales–response regression

Haupt, Harry and Kagerer, Kathrin (2012) Beyond mean estimates of price and promotional effects in scanner-panel sales–response regression. Journal of Retailing and Consumer Services 19 (5), pp. 470-483.

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Abstract

Traditional mean estimates of conditional sales given price and promotion variables may provide misleading guidance about the underlying market mechanisms, since high, low, and medium sales, respectively, may be generated by quite different price and promotion strategies. Empirical evidence for consumer good scanner data reveals nonlinearities and heteroskedasticity in the sales–response ...

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Item Type:Article
Date:September 2012
Institutions:Business, Economics and Information Systems > Institut für Volkswirtschaftslehre und Ökonometrie > Lehrstuhl für Ökonometrie (Prof. Dr. Rolf Tschernig)
Research groups and research centres:Not selected
Identification Number:
ValueType
10.1016/j.jretconser.2012.06.002DOI
Keywords:Sales–response, Elasticity, Quantile regression, Semiparametric
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Partially
Owner: Kathrin Kagerer
Deposited On:07 Aug 2012 06:10
Last Modified:07 Aug 2012 06:10
Item ID:25593
Owner Only: item control page
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