Zellner, Gregor and Helfert, Markus (2006) An attempt to design and model activities for student retention. In: Soliman, Khalid S., (ed.) Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association (IBIMA) Conference, Bonn. IBIMA. ISBN 0-9753393-5-4.
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Customer retention is an important and frequent topic within marketing activities and research. Concepts are commonly used in private enterprises. However, it is only recently that Universities started to apply these concepts. In this regard, the increasing competition among Universities and the pressure to offer profitable courses increased the importance of student retention even further. In order to address some current challenges of student retention, this paper outlines an attempt to design and model activities that allow to obtain student retention by considering the needs and relationship values of the students.
|Item Type:||Book Section|
|Institutions:||Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik III - Business Engineering (Prof. Dr. Susanne Leist)|
|Subjects:||300 Social sciences > 330 Economics|
|Refereed:||Yes, this version has been refereed|
|Created at the University of Regensburg:||Unknown|
|Deposited On:||18 Sep 2006|
|Last Modified:||05 Aug 2009 15:23|
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