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Helm, Roland (2006) Marketing. In: Bea, Franz X. and Dichtl, Erwin and Schweitzer, M., (eds.) Allgemeine Betriebswirtschaftslehre. Band 3: Leistungsprozess. 9. Aufl. Uni-Taschenbücher, 1083. Lucius & Lucius, Stuttgart, pp. 253-335. ISBN 3-8252-1083-9. Fulltext not available.


Bea, Franz X. and Helm, Roland and Schweitzer, Marcell (2009) BWL-Lexikon. UTB: Wirtschaftswissenschaften, 8395. Lucius & Lucius, Stuttgart. ISBN 978-3-8282-0428-7 (Lucius), 978-3-8252-8395-7 (UTB). Fulltext not available.

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