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Number of items: 5.

Article

Mark, Antje and Bley, Sabine and Helm, Roland (2009) The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model. European retail research 23 (1), pp. 21-45. Fulltext not available.

Helm, Roland and Mark, Antje (2007) Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products. International Journal of Product Development (IJPD) 4 (3/4), pp. 396-411. Fulltext not available.

Helm, Roland and Mark, Antje and Bley, Sabine (2007) Kleine Absatzförderer. www.science-factory.de 9 (3), pp. 7-9. Fulltext not available.

Helm, Roland and Mark, Antje (2005) Akzeptanz von E-Mail- und SMS-Werbung. Transfer, Werbeforschung & Praxis 50 (4), pp. 10-13. Fulltext not available.

Helm, Roland and Mark, Antje and Fischer, Lars-Johann (2003) Externe Qualitätskontrolle und Qualitätssignale in der Wirtschaftsprüfung: Eine empirische Evaluierung des Nutzens für Mandanten. Die Wirtschaftsprüfung: WPg 56 (23), pp. 1301-1309. Fulltext not available.

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