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The effects of attractiveness, dominance and attribute differences on information acquisition in multiattribute binary choice

URN to cite this document:
Böckenholt, Ulf ; Albert, Dietrich ; Aschenbrenner, Michael ; Schmalhofer, Franz
Date of publication of this fulltext: 04 May 2010 07:58


Two process tracing studies investigated how the information acquisition process in a binary choice task is influenced by the overall level of attractiveness of alternatives, by the magnitude of differences in attractiveness of alternatives, and by the dominance of one alternative. All three factors influenced the subjects’ information selection process regarding the multiattribute choice ...


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