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Change-Actors in the U.S. Electric Energy System: The Role of Environmental Groups in Utility Adoption and Diffusion of Wind Power

Doblinger, Claudia ; Soppe, Birthe


We study the contribution of environmental groups to new technology adoption and diffusion by dominant incumbents. Building on institutional and social movement theory, we develop a theoretical framework that sheds light on environmental groups as change-actors. We theorize that by approaching embedded key constituents with various strategic actions, environmental groups affect taken-for-granted ...


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