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Incumbents’ and Entrants’ Strategies in new Sub-markets within Regulated Environments: The Case of public WLAN Hotspots in Western Europe’s Telecommunications

Hüsig, Stefan ; Timar, Katalin ; Doblinger, Claudia


Abstract

The purpose of this paper is to reveal the incumbents strategies and explore how being regulated affects the success in new sub-markets for entrants in the public hotspot market. Therefore 62 mobile network operators and the entrant market share in 17 Western European countries were analyzed according to their strategies and success. The results reveal that incumbents are caught in an area of ...

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