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Assessing the accuracy of sentiment analysis of social media posts at small and medium-sized enterprises in Southern Germany

URN to cite this document:
urn:nbn:de:bvb:355-epub-339320
DOI to cite this document:
10.5283/epub.33932
Schwaiger, Josef Michael ; Lang, Markus ; Ritter, Christian ; Johannsen, Florian
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Date of publication of this fulltext: 27 Jun 2016 13:44


Abstract

In recent years, small and medium-sized enterprises (SMEs) have increasingly adopted Social Media technologies with the purpose of fostering the bidirectional communication with customers or to facili-tate the collaboration between employees amongst each other. Thereby, customer posts in a company’s Social Media channels capture consumers’ current attitude towards product and service offerings or ...

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