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- URN zum Zitieren dieses Dokuments:
- urn:nbn:de:bvb:355-epub-340704
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.34070
Alternative Links zum Volltext:Verlag
Zusammenfassung
The rapid growth of the Internet has led to a revolution in the relationship between customers and companies. After the first experiences on social media platforms, companies started hosting their own online customer networks where formerly passive consuming customers are able to connect, share, and cooperate with each other and the company. This social engagement of customers is generally ...
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