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- URN zum Zitieren dieses Dokuments:
- urn:nbn:de:bvb:355-epub-356105
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.35610
Alternative Links zum Volltext:DOI
Zusammenfassung
Nowadays customers are increasingly connected and extensively interact with each other using technology-enabled media like online social networks. Hence, customers are frequently exposed to social influence when making purchase decisions. However, established approaches for customer valuation mostly neglect network effects based on social influence. This leads to a misallocation of resources. ...
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