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- URN zum Zitieren dieses Dokuments:
- urn:nbn:de:bvb:355-epub-358920
- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.35892
Zusammenfassung
Social media posts created by customers capture a lot of business relevant information for decision-makers, e.g., current consumer expectations on products and services. For that purpose, the social media posts need to be analyzed thoroughly. In this respect, a topic-related classification facilitates managerial decision-making because business-relevant topics, social media users discuss about, ...
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