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Network-oriented Customer Valuation and Social Engagement Analysis in Online Customer Networks

Lindner, Georg (2019) Network-oriented Customer Valuation and Social Engagement Analysis in Online Customer Networks. PhD, Universität Regensburg.

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Date of publication of this fulltext: 24 Jan 2019 10:20

Abstract (English)

The ongoing development of the Internet in the last two decades has an increasing impact on society and business. The digital revolution changed the way how, at which frequency, and at which speed people are communicating and interacting with each other. In 2018, the number of internet users will reach the 4 billion mark, which is more than 50% of the global population. Among them, more than 3 ...

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Translation of the abstract (German)

Die Entwicklung des Internets in den letzten zwei Jahrzehnten hat einen immer weiter ansteigenden Einfluss auf Gesellschaft und Wirtschaft. Diese digitale Revolution veränderte die Art und Weise wie Menschen miteinander kommunizieren und interagieren. Im Jahr 2018 wird die Zahl der Internetnutzer die 4-Milliarden-Marke erreichen, was mehr als 50% der Weltbevölkerung entspricht. Davon sind ...

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Item type:Thesis of the University of Regensburg (PhD)
Date:24 January 2019
Referee:Prof. Dr. Bernd Heinrich and Prof. Dr. Mathias Klier
Date of exam:13 December 2018
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik
Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Keywords:Online Customer Network; Social Engagement; Social Influence; Social Network Analysis; Customer Valuation
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:38180
Owner only: item control page

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