Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs

URN to cite this document:: urn:nbn:de:bvb:355-epub-413624
DOI to cite this document:: 10.5283/epub.41362

Hammerl, Timo ; Schwaiger, Josef Michael ; Leist, Susanne

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Date of publication of this fulltext: 16 Jan 2020 07:02

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Item type:	Book section
ISBN:	978-0-9981331-2-6
Title of Book:	Proceedings of the 52nd Annual Hawaii International Conference on System Sciences : January 8-11, 2019, Maui, Hawaii
Publisher:	ScholarSpace
Place of Publication:	Honolulu
Page Range:	pp. 2427-2436
Date:	9 January 2019
Institutions:	Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik III - Business Engineering (Prof. Dr. Susanne Leist) Informatics and Data Science > Department Information Systems > Lehrstuhl für Wirtschaftsinformatik III - Business Engineering (Prof. Dr. Susanne Leist)
Keywords:	Digital and Social Media in Enterprise Digital and Social Media social media, success factors, key performance indicators
Dewey Decimal Classification:	000 Computer science, information & general works > 004 Computer science
Status:	Published
Refereed:	Yes, this version has been refereed
Created at the University of Regensburg:	Yes
Item ID:	41362

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Abstract

With the rise of social platforms such as Facebook, Twitter, Instagram etc., recently, a lot of excitement and optimism around the potential of corporate social media usage have emerged. Social media activities allow companies to reach an attractive mass audience segment, but just as for any other marketing medium, measurement is a critical component of success. Hence, many critical success ...

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