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Lost in Culture: C&A’s Failure in the United States, 1946-1964

Spoerer, Mark Gutmann, Martin , eds.


In 1945–46, the Brenninkmeijer family, owner of the C&A retail group, discussed to set up a new business in New York. C&A was a thriving Dutch clothing retailer who had successfully set up subsidiaries in Germany (1911) and Britain (1922). After World War II, the political situation in Europe, especially the threat of communism, endangered C&A’s business model. The future, both for the operative ...


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