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Schmidt, Thomas ; Wolff, Christian

The Influence of User Interface Attributes on Aesthetics

Schmidt, Thomas and Wolff, Christian (2018) The Influence of User Interface Attributes on Aesthetics. i-com 17 (1), pp. 41-55.

Date of publication of this fulltext: 07 Aug 2020 05:22
Article
DOI to cite this document: 10.5283/epub.43558


Abstract

In this paper we present an empirical study among 40 participants which investigates the relationship between various factors of user interface aesthetics on the one hand, and the influence of the user interface attributes, symmetry, colorfulness as well as visual complexity on user interface aesthetics on the other hand. The user interface aesthetics will be classified in intuitive aesthetics ...

In this paper we present an empirical study among 40 participants which investigates the relationship between various factors of user interface aesthetics on the one hand, and the influence of the user interface attributes, symmetry, colorfulness as well as visual complexity on user interface aesthetics on the other hand. The user interface aesthetics will be classified in intuitive aesthetics (1st impression with a presentation time of 500 ms) and reflective aesthetics (reflective long-term impression after a longer presentation). Reflective aesthetics is further classified in classical aesthetics (common attractiveness) as well as expressive aesthetics (creativity). For this study we have set up a corpus of 30 websites which are used as stimulus material. In a multi-step lab experiment, participants rate aesthetics and their subjective impression concerning user interface attributes using questionnaires. We are able to show that the intuitive aesthetic judgment correlates strongly with the reflective judgment. The symmetry of a website positively correlates with all definitions of aesthetics, especially with the classical or traditional interpretation in the sense of attractiveness. Visual complexity can be seen as the strongest predictor for the aesthetic judgement of users and it negatively correlates with all definitions. Concerning colorfulness, a preference for websites of a medium degree of colorfulness for the intuitive as well as the classical aesthetics can be stated. Concerning expressive aesthetics, websites of moderate to high colorfulness receive the best judgments. The relationships which we have found are finally discussed in the context of previous research and some implications for future user interface design are given.



Involved Institutions


Details

Item typeArticle
Journal or Publication Titlei-com
Publisher:De Gruyter
Volume:17
Number of Issue or Book Chapter:1
Page Range:pp. 41-55
Date2018
InstitutionsLanguages and Literatures > Institut für Information und Medien, Sprache und Kultur (I:IMSK) > Lehrstuhl für Medieninformatik (Prof. Dr. Christian Wolff)
Informatics and Data Science > Department Human-Centered Computing > Lehrstuhl für Medieninformatik (Prof. Dr. Christian Wolff)
Identification Number
ValueType
10.1515/icom-2018-0003DOI
KeywordsAesthetics, user interface design, website design, symmetry, visual complexity, colorfulness
Dewey Decimal Classification000 Computer science, information & general works > 004 Computer science
100 Philosophy & psychology > 150 Psychology
700 Arts & recreation > 700 The arts
StatusPublished
RefereedYes, this version has been refereed
Created at the University of RegensburgYes
URN of the UB Regensburgurn:nbn:de:bvb:355-epub-435587
Item ID43558

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