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COMPARISON OF TOPIC MODELLING TECHNIQUES IN MARKETING - RESULTS FROM AN ANALYSIS OF DISTINCTIVE USE CASES

URN to cite this document:
urn:nbn:de:bvb:355-epub-460399
DOI to cite this document:
10.5283/epub.46039
Wörner, Janik ; Konadl, Daniel ; Schmid, Isabel ; Leist, Susanne
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Date of publication of this fulltext: 18 Jun 2021 04:33


Abstract

Currently, topic modelling is an effective analytical tool for the automated investigation of text data. However, identifying the underlying topics is still a challenging task that is dependent on the selection of the proper technique. Moreover, due to the considerable number of topic modelling techniques reported in the literature, uncertainty about the application of the techniques arises for ...

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