We generalize the intersection theory of nef toric (Weil) b-divisors on smooth and complete toric varieties to the case of nef b-divisors on complete varieties which are toroidal with respect to a snc divisor. As a key ingredient we show the existence of a limit measure, supported on a balanced rational conical polyhedral space attached to the toroidal embedding, which arises as a limit of discrete measures defined via tropical intersection theory on the polyhedral space. We prove that the intersection theory of nef Cartier b-divisors can be extended continuously to nef toroidal Weil b-divisors and that their degree can be computed as an integral with respect to this limit measure. As an application, we show that a Hilbert-Samuel type formula holds for big and nef toroidal Weil b-divisors.